Core Concept Marketing | Toronto Video Production

Content strategies change quickly, but video always wins

Remember when you didn’t know what TikTok was? That wasn’t that long ago. Now, it’s the go-to. All eyes are on it. It took over Instagram, and why? Because of the power of video.

So long as you’re using video to maximize engagement, you’ll always be ahead of the curve. Utilize video, and you’re beating most of your competitors already.

Customer Testimonial Videos

One of the best ways to connect with consumers is to offer product reviews by actual customers who have tested the product. It’s becoming an important part of marketing, since online shoppers want quick answers as to whether a product is worth buying and lives up to promotional claims.

Company Profile

One of the best ways to introduce your company to consumers is through a company profile video. This type of business video can include messages from the CEO, other top officials and product experts. Corporate profile videos help reach a common ground with people within and beyond your target market. By showing pictures of inside the enterprise and giving a little company history, along with its mission statement and unique marketing proposition, viewers can get a clear idea of the company’s purpose in the market.


Similar to online commercials, promotional videos are designed to showcase products and services, except they are not necessarily made just for online consumption. They can also be distributed through DVDs and packaged with other media as well as shared on social media.


It’s advantageous for your company to roll video on events that you present to the public or that document your milestones. These videos become achievement evidence that you can showcase on your website and share through social media. It’s a compelling visual way to develop an archive of company history.